Working Backwards
Insights, Stories, and Secrets from Inside Amazon
Summary:
The book provides an insider's perspective on Amazon's unique corporate culture and decision-making processes, detailing the principles and practices that have driven the company's innovation and success. It shares anecdotes and strategies, including the titular "Working Backwards" approach, which emphasizes starting from the desired customer experience and working backwards to create products and services.
Key points:
1. Customer Focus: The book highlights Amazon's customer-first approach in all decisions and services.
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