Billion Dollar Loser
The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
by:
Reeves Wiedeman
in:
Startups
Summary:
The book chronicles the journey of Adam Neumann, the charismatic co-founder of WeWork, detailing his rapid ascent as he built one of the most hyped startups in the world. It also delves into the company's tumultuous downfall, marked by mismanagement and Neumann's controversial leadership, leading to a failed IPO and massive financial losses.
Key points:
1. Charismatic Leadership: Adam Neumann's charisma convinced stakeholders of WeWork's billion-dollar worth.
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