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The Art and Business of Online Writing

How to Beat the Game of Capturing and Keeping Attention
Summary:

The book provides insights and strategies for creating compelling online content that captures and retains audience attention, emphasizing the importance of storytelling, personal branding, and understanding online platforms' algorithms. It also offers practical advice on monetizing writing and building a successful career as an online writer.

Key points:

1. Headline Importance: Cole highlights the need for engaging headlines to attract readers.

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