Summary:
The book provides an in-depth exploration of virtual, augmented, and mixed reality technologies, examining their potential impact on various business sectors. It offers practical advice on how companies can leverage these immersive tools for training, design, marketing, and customer engagement to gain a competitive edge.
Key points:
1. Immersive Tech Basics: Dalton explains the differences between VR, AR, and MR, and their roles in creating interactive digital-physical experiences.
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