The Digital Multinational
Navigating the New Normal in Global Business
Summary:
The book explores the strategies and organizational structures that modern multinational companies employ to thrive in the digital era, emphasizing the importance of digital transformation, innovation, and agile global management. It provides insights into how businesses can navigate the complexities of international markets and leverage digital technologies to gain competitive advantages.
Key points:
1. Digital Transformation: Integrating digital tech into all business areas to change operations and improve customer value. Digital multinationals use AI, cloud computing, and big data to work across borders efficiently.
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