Summary:
The book provides inspiration and practical advice for creating a purpose-driven business, drawing on the author's experience founding TOMS Shoes, which pioneered the one-for-one giving model. It encourages entrepreneurs to integrate giving into their business models and shares stories of successful social enterprises to illustrate the power of making a difference through business.
Key points:
1. Storytelling: Mycoskie highlights the role of compelling stories in business success, as they can inspire support and create emotional connections.
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