Guerrilla Marketing for a Bulletproof Career
How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between
Summary:
The book provides strategies and tactics for individuals to create a resilient and successful career path, regardless of their employment status. It emphasizes the importance of personal branding, networking, and adaptability in the face of economic uncertainty and rapidly changing job markets.
Key points:
1. Personal Branding: Craft and uphold a strong personal brand by knowing your unique value, staying consistent in your messaging, and aligning actions with your desired brand image to stand out and attract opportunities.
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