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The Art of Persuasion

Winning Without Intimidation
by: Bob Burg
Summary:

The book provides strategies for effective communication and persuasion that emphasize building strong relationships and understanding others' needs. It teaches readers how to influence others respectfully and ethically without resorting to manipulation or coercion.

Key points:

1. Persuasion Power: The book stresses the role of ethical persuasion in achieving success.

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