Summary:
The book exposes the author's experiences and tactics as a media strategist, revealing how he manipulated the press and exploited blogs to shape public perception and promote his clients. It also critiques the current state of the media industry, highlighting its vulnerability to such manipulations and the negative impact this has on society.
Key points:
1. Blog Power: Holiday discusses how blogs can shape public opinion and spread misinformation due to their need for constant content.
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