Ninja Innovation
The Ten Killer Strategies of the World's Most Successful Businesses
by:
Gary Shapiro
Summary:
The book explores the strategies that have propelled leading companies to success, likening them to the adaptability and cunning of ninjas. It provides insights into how embracing risk, focusing on the customer, and fostering a culture of innovation can drive business growth and maintain competitive advantage.
Key points:
1. Innovation as Key: Shapiro stresses that ongoing innovation is crucial for staying competitive and adapting to market changes. It's not just about tech but also about a mindset that seeks better solutions.
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