Your Money and Your Brain
How the New Science of Neuroeconomics Can Help Make You Rich
by:
Jason Zweig
in:
Investing
Summary:
The book explores the field of neuroeconomics to explain how emotions and cognitive biases often lead to poor investment decisions. It provides insights into the brain's response to financial gains and losses, offering strategies for managing impulses and making more rational investment choices.
Key points:
1. Emotion vs. Reason: Zweig shows how emotions often overpower logic in finance, leading to hasty choices.
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