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Summary:

The book emphasizes the importance of managing one's time by prioritizing tasks that are not only urgent but also important, advocating for a principle-centered approach. It introduces the concept of a time management matrix and encourages readers to focus on long-term goals and values to achieve personal and professional effectiveness.

Key points:

1. Quadrant II Management: The book suggests focusing on important but non-urgent tasks like relationship building and long-term planning to avoid future crises.

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