Summary:
The book explores the intersection of mobile technology and business, providing insights into how mobile devices are transforming industries and consumer behavior. It offers strategic guidance for leveraging connected technology to create successful products and services that are adaptable, human-centered, and context-aware.
Key points:
1. The Mobile Formula: SC Moatti's concept for successful mobile products includes three rules: enhance physical abilities, simplify life, and adapt to user changes.
Books similar to "Mobilized":
The Third Screen
Chuck Martin
The Mobile Learning Edge
Gary Woodill
The Laws of Subtraction
Matthew E. May
Branded!
Bernie Brennan|Lori Schafer
Tomorrowland
Steven Kotler
When Digital Becomes Human
Steven Van Belleghem
The Inevitable
Kevin Kelly
How to Kill a Unicorn
Mark Payne
Build
Tony Fadell
Reinventing the Product
Eric Schaeffer|David Sovie