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Will It Fly?

How to Test Your Next Business Idea So You Don't Waste Your Time and Money
by: Pat Flynn
in: Startups
Summary:

The book provides a step-by-step guide for entrepreneurs to validate their business ideas before fully committing resources, using practical exercises and real-world examples. It emphasizes the importance of understanding market needs, customer pain points, and the potential profitability of a business concept to ensure its viability.

Key points:

1. Market Research: The book stresses the need for detailed market research before starting a business, including understanding the target audience and competition.

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