Summary:
The book explores the unique human capacity for creativity, examining how our brains generate novel ideas through bending, breaking, and blending familiar concepts. It delves into the processes behind innovation and artistic expression, and how these creative acts have driven the progress and transformation of human societies.
Key points:
1. The Three Bs of Creativity: Creativity comes from bending (altering ideas), breaking (disassembling and reassembling ideas), and blending (combining different ideas).
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