Summary:
The book explores the concept of tribes as groups of people connected by a shared interest or idea, and the role of leadership in fostering and guiding these communities. It argues that anyone can become a leader by challenging the status quo, building a movement, and making a difference within their tribe.
Key points:
1. Tribes Concept: Godin defines tribes as interconnected groups, led by an idea and a leader. The internet has enabled the creation of global tribes.
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