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Company Of One

Why Staying Small Is the Next Big Thing for Business
Summary:

The book challenges the traditional notion that business success equates to growth, advocating instead for the benefits of remaining small, nimble, and autonomous. It provides strategies for building a profitable, sustainable venture that prioritizes freedom, creativity, and a balanced lifestyle over expansion and scale.

Key points:

1. "Company of One" Concept: Jarvis proposes a business model that values sustainability over growth, challenging the traditional expansion-focused approach.

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