Words That Change Minds
The 14 Patterns for Mastering the Language of Influence
Shelle Rose Charvet
The book delves into the Language and Behavior (LAB) Profile, a tool for understanding how people process information and make decisions, and it outlines 14 language patterns that can be used to tailor communication effectively to influence and persuade others based on their motivational triggers and thinking styles. It provides practical techniques for improving interpersonal communication, negotiation, and leadership by adapting one's language to match the listener's preferred patterns.
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