Words That Change Minds
The 14 Patterns for Mastering the Language of Influence
Summary:
The book delves into the Language and Behavior (LAB) Profile, a tool for understanding how people process information and make decisions, and it outlines 14 language patterns that can be used to tailor communication effectively to influence and persuade others based on their motivational triggers and thinking styles. It provides practical techniques for improving interpersonal communication, negotiation, and leadership by adapting one's language to match the listener's preferred patterns.
Key points:
1. LAB Profile: A tool that predicts behavior based on language use, identifying 14 influential patterns. It aids in customizing communication for better influence.
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