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Engaged

Designing for Behavior Change
Summary:

The book provides a comprehensive guide to applying behavioral science principles to design products, services, and experiences that encourage positive behavior change. It offers practical strategies, case studies, and frameworks for understanding user motivation and designing interventions that can lead to healthier, more productive, and more sustainable behaviors.

Key points:

1. Behavioral Diagnosis: Understand the current behavior, its context, and what influences it. Research the audience and the psychological reasons behind their actions.

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