Summary:
The book provides a comprehensive guide to applying behavioral science principles to design products, services, and experiences that encourage positive behavior change. It offers practical strategies, case studies, and frameworks for understanding user motivation and designing interventions that can lead to healthier, more productive, and more sustainable behaviors.
Key points:
1. Behavioral Diagnosis: Understand the current behavior, its context, and what influences it. Research the audience and the psychological reasons behind their actions.
Books similar to "Engaged":
Behavioral Science in the Wild
Nina Mažar, Dilip Soman
Start at the End
Matt Wallaert
Change Anything
Kerry Patterson|Joseph Grenny|David Maxfield|Ron McMillan|Al Switzler
The Nurture Effect
Anthony Biglan
How to Change Absolutely Anything
Damian Hughes
Changeology
John C. Norcross
Leading Successful Change
Gregory P. Shea|Cassie A. Solomon
Detonate
Geoff Tuff|Steven Goldbach
Triggers
Marshall Goldsmith|Mark Reiter