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Start at the End

How to Build Products That Create Change
in: Startups
Summary:

The book provides a framework for developing products with a focus on behavioral change, emphasizing the importance of starting with a clear vision of the desired outcome. It guides readers through the process of creating interventions that can alter behaviors and make a measurable impact on users and society.

Key points:

1. Behavioral Statement: Define a clear behavior goal for the product, specifying who it's for, what it encourages, and the expected result.

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