Waiting for Your Cat to Bark?
Persuading Customers When They Ignore Marketing
Summary:
The book explores the shift in consumer behavior in the digital age, arguing that traditional marketing techniques are less effective as customers have become more proactive and selective in their purchasing decisions. It offers strategies for businesses to better understand and engage with their customers by creating more personalized and relevant marketing messages that resonate with the empowered consumer.
Key points:
1. Customer-Centric Marketing: Focus on knowing what customers want and need. Shift from old marketing methods to a strategy that listens and personalizes experiences based on customer behavior.
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