The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Summary:
The book provides strategies for adapting sales and customer service to the digital age, emphasizing the importance of agility, real-time engagement, and leveraging big data. It also highlights the role of content creation and storytelling in building relationships and driving business growth.
Key points:
1. Agile Selling: Sales pros must quickly adapt to market shifts, customer needs, and tech changes, embracing continuous learning and strategy adjustments based on feedback and data.
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