Summary:
The book provides strategies for sales professionals to overcome challenges in tough economic times, focusing on innovative selling techniques and mindset shifts necessary to engage customers and close deals. It emphasizes the importance of building relationships, understanding buyer psychology, and adapting to market changes to succeed in both slow and booming sales environments.
Key points:
1. Adaptability and Resilience: Salespeople need to quickly adjust to market changes, stay informed, try new methods, and keep a positive mindset.
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