Sell the Way You Buy

A Modern Approach To Sales That Actually Works

by: David Priemer

in: Marketing & Sales

Summary:

The book provides insights into customer-centric selling by emphasizing empathy and understanding the buyer's perspective. It offers practical strategies and techniques for sales professionals to connect with customers authentically and effectively, leading to more successful and genuine sales interactions.

Key points:

1. Empathy in Sales: Salespeople should genuinely care about customers' problems, listen actively, and offer solutions that address their specific needs.

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