The 7 Secrets to Selling More by Selling Less
.....The Ultimate Guide to Reinventing Your Sales Life
by:
Allan Langer
Summary:
The book provides strategies for improving sales effectiveness by focusing on customer needs and building relationships rather than aggressive selling tactics. It emphasizes the importance of listening, trust-building, and personalizing the sales approach to enhance the buyer's experience and achieve better sales results.
Key points:
1. Focus on Experience: Prioritize how customers feel when buying, not just closing the sale. A better experience can boost satisfaction and loyalty.
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