Achieve Sales Excellence
The 7 Customer Rules for Becoming the New Sales Professional
Summary:
The book explores seven key principles that define exceptional sales professionals, focusing on the importance of understanding and meeting the specific needs and expectations of customers. It provides insights and strategies for salespeople to elevate their performance by aligning their approach with the evolving demands of buyers in a competitive marketplace.
Key points:
1. Shift from product focus to customer focus by understanding and addressing individual customer needs with empathy and active listening.
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