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Customer CEO

How to Profit from the Power of Your Customers
Summary:

The book explores nine powers that customers possess and how businesses can tap into these to drive growth and profitability. It provides strategies and real-world examples for companies to better understand and engage with their customers, ultimately leading to improved customer satisfaction and loyalty.

Key points:

1. Treat customers as the company's CEO: Acknowledge their power in business success through their choices and feedback. Prioritize their satisfaction to thrive.

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