Summary:
The book explores nine powers that customers possess and how businesses can tap into these to drive growth and profitability. It provides strategies and real-world examples for companies to better understand and engage with their customers, ultimately leading to improved customer satisfaction and loyalty.
Key points:
1. Treat customers as the company's CEO: Acknowledge their power in business success through their choices and feedback. Prioritize their satisfaction to thrive.
Books similar to "Customer CEO":
Rocket
Michael J. Silverstein|Dylan Bolden|Rune Jacobsen|Rohan Sajdeh
Wired and Dangerous
Chip R. Bell|John R. Patterson
Joe Girard's 13 Essential Rules of Selling
Joe Girard
Radical Simplicity
Ken Allen
Achieve Sales Excellence
Howard Stevens|Theodore Kinni
The Customer Rules
C. Britt Beemer|Robert L. Shook
The Customer-Driven Culture
Travis Lowdermilk|Monty Hammontree
Evergreen
Noah Fleming|Alan Weiss
The Power of Customer Experience
Martin Newman
Stop Selling and Start Leading
James M. Kouzes|Barry Z. Posner|Deb Calvert