The Power of Customer Experience
How to Use Customer-centricity to Drive Sales and Profitability
by:
Martin Newman
Summary:
The book provides insights and strategies for businesses to enhance their customer experience, emphasizing the importance of customer-centricity in boosting sales and profitability. It offers practical advice on how to understand and meet customer needs, leverage technology, and create a seamless experience across various touchpoints to build loyalty and competitive advantage.
Key points:
1. Customer-Centricity: Prioritize customers in every decision to stand out, build loyalty, and increase profits.
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