The Customer Rules
The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
Summary:
The book presents a set of 14 essential principles that the most successful service-oriented companies follow to deliver exceptional customer service. It includes real-world examples, strategies, and insights on how to build a customer-centric culture and create loyal customers by exceeding their expectations.
Key points:
1. Know Your Customer: - Learn what customers want and need to meet their expectations.
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