Branded Customer Service
The New Competitive Edge
Summary:
The book explores the integration of brand identity with customer service, arguing that delivering service consistent with a brand's values can differentiate a company in a crowded marketplace. It provides strategies and examples for aligning customer service with brand promises to create a seamless and compelling brand experience.
Key points:
1. Brand Alignment: Ensure every customer interaction reflects the brand's values and promises to build trust.
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