On Purpose
Delivering a Branded Customer Experience People Love
Summary:
The book provides insights into how companies can create a compelling brand purpose and deliver a customer experience that aligns with that purpose. It includes case studies and practical advice on how to differentiate a brand through unique customer experiences that foster loyalty and love for the brand.
Key points:
1. Purpose-Driven Branding: Emphasize a brand's mission beyond profit. Ensure the brand's core values guide all business areas and connect with customers.
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