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Flip the Funnel

How to Use Existing Customers to Gain New Ones
Summary:

The book advocates for a business strategy that focuses on customer retention and satisfaction as the primary means to grow a customer base. It emphasizes the importance of nurturing current customer relationships to create brand advocates who will naturally attract new customers through word-of-mouth and loyalty.

Key points:

1. CX Focus: Prioritize customer experience at all touchpoints to turn customers into brand advocates.

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