Return to previous page

UnMarketing

Everything Has Changed and Nothing is Different
Summary:

The book challenges traditional marketing techniques and emphasizes the importance of engagement, relationships, and trust in the digital age. It provides insights and strategies for businesses to connect with customers authentically and effectively without relying on disruptive advertising tactics.

Key points:

1. Engage, Don't Broadcast: Interact with customers on social media to build trust, not just send messages.

Books similar to "UnMarketing":