The New Rules of Marketing and PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Summary:
The book provides strategies for leveraging various digital platforms and techniques, such as blogs, podcasts, social media, and AI, to engage directly with consumers and create effective marketing campaigns. It emphasizes the importance of creating compelling content, utilizing real-time engagement, and understanding the changing landscape of public relations and online marketing to attract and retain customers.
Key points:
1. Content Marketing: Focus on creating valuable content to attract and engage a specific audience, aiming to inform rather than sell, and establish yourself as a thought leader.
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