Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business
Summary:
The book provides a comprehensive guide to creating compelling online content that can attract and retain customers, covering various formats such as blogs, podcasts, videos, and webinars. It offers practical tips and strategies for producing content that resonates with audiences, enhances brand presence, and drives business growth.
Key points:
1. Become a Publisher: Businesses should regularly produce engaging, educational content, not just ads, to become industry leaders and gain customer trust.
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