Top of Mind (PB)
Use Content to Unleash Your Influence and Engage Those Who Matter to You
by:
John Hall
Summary:
The book provides strategies for individuals and businesses to become thought leaders in their industry by consistently creating valuable content that addresses the needs and questions of their target audience. It emphasizes the importance of building trust and staying "top of mind" with key stakeholders to foster long-term relationships and influence.
Key points:
1. Consistent Communication: Regularly share valuable content to become a trusted, go-to source for your audience.
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