Likeable Social Media, Revised and Expanded
How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,
by:
Dave Kerpen
Summary:
The book provides strategies and tips for businesses to enhance their social media presence, focusing on engaging customers and building a strong, positive brand image. It covers various platforms and emphasizes the importance of listening to customers, storytelling, and creating content that encourages interaction and loyalty.
Key points:
1. Authenticity: Be real and honest on social media. Show your brand's personality, own up to mistakes, and stay true to your values.
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