Likeable Social Media, Revised and Expanded
How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,
Dave Kerpen
The book provides strategies and tips for businesses to enhance their social media presence, focusing on engaging customers and building a strong, positive brand image. It covers various platforms and emphasizes the importance of listening to customers, storytelling, and creating content that encourages interaction and loyalty.
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