Summary:
The book explores the transformation of marketing in the digital age, advocating for a more authentic and human-centric approach to branding and engagement on social media platforms. It provides strategies for companies to connect with customers by leveraging influencers, creating relatable content, and fostering genuine community interactions.
Key points:
1. Be More Human: Gil advises brands to show personality and authenticity on social media, engaging with customers to build trust and community.
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