Summary:
The book explores the strategies and tactics used by influential figures on social media to build their brands, engage with followers, and innovate in the digital space. It provides insights into how these "digital royals" leverage platforms to create a loyal audience and disrupt traditional marketing and communication methods.
Key points:
1. Humanize to Monetize: Amy Jo Martin suggests that being real and relatable on social media helps build a following that's more likely to buy from you.
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