Social Media ROI
Managing and Measuring Social Media Efforts in Your Organization
Summary:
The book provides a comprehensive guide to developing, implementing, and measuring the effectiveness of social media strategies within business organizations. It covers setting goals, aligning social media activities with business objectives, and using data to track performance and calculate return on investment.
Key points:
1. Clear Objectives: Blanchard highlights the need for specific, measurable goals for social media to gauge success and support the company's broader objectives, like boosting brand awareness or sales.
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