Summary:
The book provides a comprehensive guide for small business owners to establish and grow their online presence through digital marketing strategies. It covers essential topics such as website creation, search engine optimization, social media engagement, email marketing, and online advertising, offering practical advice and actionable steps to succeed in the digital space.
Key points:
1. Digital Marketing Strategy: Emphasize a clear strategy by knowing your audience, setting goals, and picking the right online platforms. Stay flexible to adapt to market changes.
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