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Ogilvy on Advertising in the Digital Age

Summary:

The book provides insights into the evolution of advertising with the advent of digital technology, offering strategies for brand building, social media, and content marketing. It also discusses the legacy of David Ogilvy and how his principles of advertising can be applied in the modern digital landscape.

Key points:

1. Brand Basics Are Key: Core branding and advertising principles still matter. Keep a consistent brand message across all digital platforms.

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