Disruptive Branding
How to Win in Times of Change
Summary:
The book provides insights into how brands can adapt and thrive in a rapidly changing marketplace by embracing disruption and innovation. It offers strategies for companies to differentiate themselves, connect with customers, and stay relevant through case studies and practical advice on brand transformation.
Key points:
1. Adapt to Change: Brands should use change for growth and innovation, staying agile to keep up with consumer, tech, and global trends.
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