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The Post-Truth Business

How to Rebuild Brand Authenticity in a Distrusting World
Summary:

The book examines the erosion of public trust in brands and institutions in the era of misinformation and fake news, and provides strategies for businesses to regain consumer confidence through authenticity, ethics, and transparency. It explores case studies and insights from experts to guide companies in navigating the challenges of a skeptical marketplace and rebuilding their reputations.

Key points:

1. Trust Erosion: Consumers trust brands less due to fake news and bad practices, leading to a post-truth era where emotions trump facts.

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