Raise Your Voice
A Cause Manifesto: A Marketing Communications Guide for Mission-Driven Brands
by:
Brian Sooy
Summary:
The book provides a strategic framework for mission-driven organizations to effectively communicate their purpose and values through branding and marketing. It outlines twelve principles to help these organizations inspire engagement, improve fundraising, and create a lasting impact on their audience and community.
Key points:
1. Purpose Over Profit: Focus on mission and values before profit for deeper customer connections and lasting success.
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