Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
Summary:
The book explores the importance of authenticity in marketing and communications, emphasizing the need for brands to be transparent and purpose-driven in their messaging. It provides insights and strategies for businesses to build trust with their audiences by aligning their values with their communications in an increasingly skeptical and socially conscious marketplace.
Key points:
1. Authenticity is key in marketing; brands must stay true to their values and promises to build trust with consumers.
Books similar to "Truth Be Told":
The Post-Truth Business
Sean Pillot de Chenecey
Raise Your Voice
Brian Sooy
Likeable Social Media, Revised and Expanded
Dave Kerpen
Disruptive Branding
Jacob Benbunan|Gabor Schreier|Benjamin Knapp
The Edge
Allen P. Adamson
StoryBranding
Jim Signorelli
Digital You
William Arruda
Brand Elevation
Wolfgang Schaefer|JP Kuehlwein
Becoming a Category of One
Joe Calloway
Multicultural Intelligence
David R. Morse