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Digital You

Real Personal Branding in the Virtual Age
Summary:

The book provides guidance on creating and managing a personal brand in the digital world, offering strategies for leveraging online platforms to showcase one's unique strengths and values. It emphasizes the importance of authenticity and consistency across various digital channels to build a strong, recognizable personal brand.

Key points:

1. Authenticity: Be genuine and true to yourself to build trust and a unique personal brand.

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