Kellogg on Branding in a Hyper-Connected World
Summary:
The book provides insights into modern branding strategies and tactics that are effective in today's highly digital and interconnected marketplace. It covers topics such as leveraging social media, building brand communities, and adapting to the rapidly changing consumer behavior influenced by technology.
Key points:
1. Brand Positioning in Digital: Even online, brand positioning is key. Brands need to stand out on digital platforms while keeping their message consistent.
Books similar to "Kellogg on Branding in a Hyper-Connected World":
Ogilvy on Advertising in the Digital Age
Miles Young
The Digital Marketing Handbook
Simon Kingsnorth
See You on the Internet
Avery Swartz
Disruptive Branding
Jacob Benbunan|Gabor Schreier|Benjamin Knapp
Get Scrappy
Nick Westergaard
Digital Marketing Strategy
Simon Kingsnorth
Visibility Marketing
David Avrin
Renegade Marketing
Drew Neisser
The Edge
Allen P. Adamson
Stickier Marketing
Grant Leboff